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Conjoint Analysis / Stated Preference... Marketing effectiveness review and optimization... Opinion Polls / Attitudinal Surveys... Large-Scale Household Surveys... Employee surveys & staff sessions... BROCHURE PUBLICATIONS
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Market and Social Research > Conjoint Analysis / Stated Preference™ Conjoint Analysis / Stated Preference™ An MVA expertise in studying the real world situations whereby people do not simply choose for or against a single product or service – Stated Preference employs a statistical tool: CONJOINT ANALYSIS to study the trade-offs and choices amongst combination of products, services, or their relevant attributes. Conjoint Analysis (aka Trade Off Analysis) |
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