Services and Products

Focused Business Consulting

Marketing and Social Research

QUICKbus™

Service Priority Index...

ServQual ™...

Conjoint Analysis / Stated Preference...

Marketing effectiveness review and optimization...

Focus group discussion...

Mystery Shopping or Visits...

In-depth interviews...

Observation Study...

Opinion Polls / Attitudinal Surveys...

Large-Scale Household Surveys...

Employee surveys & staff sessions...

BROCHURE

MVA in BMSR

Brochure Jacket

PUBLICATIONS

Sales Promotion Tools in Retail Sector in Hong Kong and Beijing

LEAFLETS

Market Entry Assessment

Retail Management

Retail Advisory & Consulting

Ratail Advisory & Consulting (中文)

Retail Advisory & Consulting Credentials

Retail Advisory & Consulting Credentials (中文)

Leisure, Entertainment and Tourism

MVA Branding Advisory

Research and Consulting for Travel Agency

A Tale of Two Cities

A Tale of Two Cities (中文)

QUICKbus™

QUICKbus™


Member of
ESOMAR

Market and Social Research > In-depth interviews

In-depth interviews

  • Similar to focus groups, only these are a 1-on-1 personal interviews whereby the focus to get to ‘drill-down’ on the qualitative elements, particularly the ‘why’ of certain behaviors and attitudes.
  • Usually with respondents who are more ‘exclusive’ – i.e. hard to recruit and unwilling to attend focus groups with strangers. Luxury products and prestigious services usually prefer in-depth interviews to focus groups.
  • Duration: usually 90 minutes

<< Go Back
   
© MVA 2009